Let’s Hope the Xbox One’s Kinect Camera Is Never Used for Targeted Advertising


Good news, those of you worried Microsoft‘s Xbox One is a trojan horse for getting us to do stuff like leap to our feet and shout something like “McDonald’s!” at Kinect’s camera eyeball to bypass a fast food ad: The company says it has no plans to target advertise — tracking your behavior to boomerang corresponding content — at this time.

Speaking to the Association of National Advertisers Masters of Marketing Conference in Phoenix on October 5, Microsoft marketing honcho Yusuf Mehdi said some thing about Microsoft and advertising, including this clip highlighted by Advertising Age:

We are trying to bridge some of the world between online and offline. That’s a little bit of a holy grail in terms of how you understand the consumer in that 360 degrees of their life. We have a pretty unique position at Microsoft because of what we do with digital, as well as more and…

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